Marketing 3.0: From Products to Customers to the Human Spirit

The ultimate guide to understanding and catering to today's discerning customers, "Marketing 3.0" offers a groundbreaking approach that treats customers as complex, multi-dimensional beings.

This comprehensive resource provides insights into the future of marketing, highlighting companies that are ahead of the curve and offering practical strategies for creating products, services, and corporate cultures that inspire, include, and reflect customers' values.

With a focus on creativity, community, and idealism, "Marketing 3.0" is the essential tool for businesses seeking to connect with today's highly aware and technology-enabled consumers.

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