A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts

The A Practitioner's Guide to Account-Based Marketing is an indispensable resource for any marketer looking to deliver successful B2B marketing campaigns.

This comprehensive guide provides a step-by-step process for setting up account-based marketing (ABM) programs, complete with insights from practicing professionals and case studies from top organizations such as Fujitsu, Infosys, Microsoft, O2, and ServiceNow.

With this book, you'll learn how to harness ABM tools and techniques to strengthen relationships, build reputation, and increase revenues in important accounts.

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