A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts: Burgess, Bev, Munn, Dave

A Practitioner's Guide to Account-Based Marketing is a comprehensive, step-by-step guide for marketers looking to accelerate growth through strategic account-based marketing.

Endorsed by ITSMA and featuring case studies from leading companies such as BT, Fujitsu, IBM, Juniper Networks, Microsoft, SAP, and more, this book provides a practical roadmap for building relationships, strengthening reputation, and increasing revenues in key accounts.

With a focus on evidence-based practices and real-world examples, A Practitioner's Guide to Account-Based Marketing is an essential resource for any marketer looking to take their business to the next level.