A Practitioner's Guide to Account-Based Marketing - 2nd Edition by Bev Burgess & Dave Munn (Paperback)

The ultimate guide to unlocking successful B2B marketing strategies! 🚀 Are you tired of struggling with traditional marketing approaches that yield limited returns? Look no further than "A Practitioner's Guide to Account-Based Marketing" (Second Edition) by Bev Burgess and David Munn.

This comprehensive guide offers a step-by-step process for developing and implementing highly customized B2B marketing programs tailored to key accounts, helping you strengthen relationships, build reputation, and increase revenues.

💡 With insights from practicing professionals and case studies from leading organizations such as Microsoft, Accenture, O2, and Fujitsu, this book provides a practical roadmap for marketers to deliver successful B2B marketing initiatives.

You'll learn how to: 📈 1.

Harness ABM tools and techniques to set up effective account-based marketing programs. 2.

Develop the competencies needed for account-based marketing success. 3.

Manage your ABM career and advance in the industry. 4.

Overcome common challenges and obstacles in implementing ABM strategies.

🚀 Don't miss out on this opportunity to revolutionize your B2B marketing approach! Get your copy of "A Practitioner's Guide to Account-Based Marketing" (Second Edition) today and start achieving unparalleled success in your industry! 📈