Surveys That Work: A Practical Guide for Designing and Running Better Surveys

This book is a must-have for anyone looking to design, run, and report on surveys that get accurate results.

With a no-nonsense approach and plenty of real-world examples, it focuses on reducing the errors that make up Total Survey Error - a key concept in survey methodology.

Whether you're conducting a survey or simply want to deepen your user-centered practice with quantitative research, this book is essential reading.

The author's conversational style makes it easy to follow along and learn from their expertise.

Don't miss out on this valuable resource!