Designing for Behavior Change - 2nd Edition by Stephen Wendel (Paperback)

The book "Designing for Behavior Change" by Stephen Wendel is a comprehensive guide for product managers, UX/interaction designers, and data analysts who want to create products that help users achieve their goals.

The author, a behavioral scientist with extensive experience in the field, provides a step-by-step approach to incorporating behavioral science into product design and development. The book covers three main strategies for helping people change their behavior: identifying target behaviors, developing effective designs, and measuring the product's impact.

It also provides practical advice on how to combine behavioral science with data science to pinpoint problems and test potential solutions. With this book as your guide, you'll learn how to create products that are not only enjoyable to use but also help users achieve their financial goals.

Whether you're a seasoned product manager or just starting out, "Designing for Behavior Change" is an essential resource for anyone looking to make a real difference in people's lives through design.