Sway: The Irresistible Pull of Irrational Behavior

The book "Sway" by Ori and Rom Brafman is a groundbreaking exploration of the hidden forces that influence our decision-making processes.

This narrative masterpiece delves into the reasons behind our irrational behaviors, revealing how we are often sabotaged by loss aversion, diagnosis bias, and commitment.

Through captivating stories about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court, "Sway" offers a fresh perspective on the world around us.

With this insightful book, you'll gain a deeper understanding of why we make the choices we do and learn how to cultivate a more rational life.

Don't miss out on this thought-provoking and engaging read!