Sway: The Irresistible Pull of Irrational Behavior, (Paperback)

from Juva

A short but fascinating book that delves into some of the irrationally reasoned impulses that impact human behavior. It keeps you interested with tragic stories and cross-cultural studies of such sways as "loss aversion" and "fairness". A quick read and invaluable when it comes to correcting erro...

from hayduke

The key to life: be open-minded and non judgmental. That's certainly not an easy way to approach life for us humans. I'm glad the authors mentioned Zen Buddhism, because that philosophy certainly aids one in approaching the world with an uncluttered outlook.

from PDCRead

For all those that have read Freakanomics!Picks up on the latest theories in behavioural economics and shows through anecdotes and experiments how people can be swayed (hence the title) to pick or choose in certain ways.Blows years of economic theories out the window that people are 'rational'. T...

from Lenaphoenix

I was not at all in the mood for another non-fiction book about human behavior when my husband asked if I wanted to read this one before he returned it to the library. I half-heartedly decided to scan a few pages before saying no, but I was quickly sucked in to a fictionalized re-creation of the ...

from wvlibrarydude

A quick and decent read. Not as in depth as Freakonomics or Stumbling on Happiness, but a decent review of behavioral economics and human decision making. Often I wanted to explore the research a little further, but the lack of depth in cited works will force me to do a little research on my own....