Sway: The Irresistible Pull of Irrational Behavior
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Sway: The Irresistible Pull of Irrational Behavior
This book is a groundbreaking exploration of human decision-making, revealing the hidden forces that shape our choices and actions.
Drawing on cutting-edge research in social psychology, behavioral economics, and organizational behavior, the authors uncover why we often make irrational decisions, even when faced with overwhelming evidence to the contrary.
From the absurdity of a Harvard Business School student paying over $200 for a $20 bill, to the baffling phenomenon of commuters ignoring a free subway concert by a violin prodigy, this book offers a fascinating and eye-opening look at the ways in which we are sabotaged by loss aversion, diagnosis bias, and commitment.
With engaging anecdotes and real-world examples, "The Art of Thinking Straight" provides a fresh perspective on the world around us, revealing the dynamic forces that shape our personal and business lives.
Don't miss out on this thought-provoking and insightful read!
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