Sway: The Irresistible Pull of Irrational Behavior

Sway - The Surprising Science of How Decisions Are Made Discover the hidden psychological influences that derail our decision-making and change the way you think about the way you think! 💡 Learn why it's so difficult to sell a plummeting stock or end a doomed relationship, and how to overcome these obstacles.

💔 Understand why we listen to advice just because it came from someone "important" and how to make better decisions.

🤝 Discover the dynamic forces that influence every aspect of our personal and business lives, including loss aversion, diagnosis bias, and the chameleon effect.

🌱 Learn from real-life examples, such as the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory.

🏈 Get inside a session with the Supreme Court to see how the world's most powerful justices avoid the dangers of group dynamics.

🏛️ Don't miss out on this fascinating journey into the hidden psychological influences that shape our decisions! Order your copy of Sway today and start making better choices tomorrow! 📚