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    • "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series)

    "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series)

    By Amazon

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    $ 25.99

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    Price last updated : Nov 07, 2024 2:48 AM

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      "Hey, Whipple, Squeeze This": A Guide to Creating Great Ads (Adweek Magazine Series)

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      What if Bill Bernbach and Hunter Thompson wrote a how-to book on advertising? It would be a searing, very funny cross between an insider's guide to writing great ads and a sendup of all that's heavy-handed, dim-witted, and ineffectual in advertising.

      This pretty much sums up "Hey, Whipple, Squeeze This." by Luke Sullivan, one of today's most successful copywriters working at one of the most prestigious advertising agencies.

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