Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

The book "Hey Whipple, Squeeze This" by Luke Sullivan is a must-read for anyone looking to gain a comprehensive understanding of the advertising industry.

With over 30 years of experience in the field, Sullivan provides an insider's perspective on the good, the bad, and the ugly aspects of advertising.

The book covers traditional media as well as new media and technologies, offering practical tips and guidelines for writing great copy for print, TV, radio, outdoor, and the Internet. Sullivan's unapologetic approach to exposing the industry's shortcomings is balanced by his hilarious war stories, making this book both an entertaining read and a valuable resource for aspiring advertisers.

The Third Edition has been updated to include the latest developments in the field, including online advertising and guerilla marketing. Whether you're a seasoned pro or just starting out in the industry, "Hey Whipple, Squeeze This" is an essential read that will give you the knowledge and inspiration you need to create effective and memorable ads.

So don't wait – get your copy today and start squeezing those whipples for all they're worth!