Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising: Sullivan, Luke, Ramos, Anselmo

The new edition of "Hey Whipple, Squeeze This" is a comprehensive guide to advertising that provides readers with the necessary tools to succeed in the rapidly evolving industry.

With updated training on classic creativity and new developments in applied creativity and innovation, this book will help sharpen your writing chops and enhance your creativity.

Learn how to employ traditional concepting techniques, use emerging technologies to bring brand stories to life, and create a portfolio that will get you a job in the industry.

This fully updated edition includes new material on content creation, social media, and branded content, making it the single best introduction to succeeding in advertising.

Don't miss out on this opportunity to revolutionize your creative career - read "Hey Whipple, Squeeze This" today!