Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

Hey Whipple, Squeeze This is an updated edition of Luke Sullivan's irreverent look at the advertising industry.

With two extended final chapters providing in-depth prescriptions for building a career in advertising, this book offers a real-world look at the day-to-day operations of today's ad agencies.

Learn how to write and produce ads for print, TV, radio, billboards, and more with pointers, tips, and guidelines from a veteran copywriter.

This book is a must-read for anyone looking to break into the advertising industry or improve their skills in creating effective campaigns.