Consumer Behavior: Buying, Having, and Being, Global Edition

The Consumer Behavior text by Solomon is a comprehensive guide to understanding how buying habits shape identity in today's digital age.

With up-to-date content reflecting major marketing trends, this book covers what happens before, during, and after the point of purchase, exploring how having (or not having) certain products affects our lives and relationships.

As a best-selling text for consumer behavior courses, it offers both professional and personal relevance to students, making it easy to apply theory outside of the classroom.

Whether you're a student or an instructor, this book is sure to provide valuable insights into the complex world of consumer behavior.