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    • Consumer Behavior: Buying, Having, and Being (11th Edition)

    Consumer Behavior: Buying, Having, and Being (11th Edition)

    By Amazon

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    $ 14.98

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    Price last updated : Nov 29, 2024 6:08 AM

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      Product details

      Consumer Behavior: Buying, Having, and Being (11th Edition)

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      For undergraduate and MBA courses in consumer behavior.

      Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’ social experiences.

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