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    • Consumer Behavior: Buying, Having, and Being, Global Edition [Paperback] [Jan 01, 2000] Michael R. Solomon

    Consumer Behavior: Buying, Having, and Being, Global Edition [Paperback] [Jan 01, 2000] Michael R. Solomon

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      Consumer Behavior: Buying, Having, and Being, Global Edition [Paperback] [Jan 01, 2000] Michael R. Solomon

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      Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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