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- The Sales Engineer Manager's Handbook: Mastering Technical Sales
The Sales Engineer Manager's Handbook: Mastering Technical Sales
By Amazon
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The Sales Engineer Manager's Handbook: Mastering Technical Sales
Book overview John Care and Chris Daly lay out the 3+1 rules of SE Leadership.
A simple framework designed for everyone – from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President.
This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops.
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