Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition: The Sales Engineer's Handbook (Artech House Technology Management and Professional Developm)

Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them.

This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process.